Breaking silos with Agile Marketing at Telia
With the help of Peregrine, Telia has increased sales growth by 23 % YoY in chosen product area, accelerated campaign speed and increased knowledge-sharing.Read the case >
"The team has been a valuable partner in one of our digital transformation projects for all dealers in Sweden. With a professional, efficient and personal approach, they have accelerated the process and delivered results with high quality, involving all stakeholders along the way. The team are strong at both a strategic and tactical level and have been a critical asset to our team. We will continue our partnership."
“The 3-star pilot breaks new ground for us in terms of how we work together in practice. It’s a way where we combine the speed of a startup with the power and scale of the market leader. It’s impressive to see what can be achieved when we allow the team to be both cross-functional and semi-autonomous. Combining that setup with shared goals and tight iterations you really see a powerful effect on the results. Several organizations talk about doing ‘Agile Marketing’ but struggle with implementing it all the way. The 3-star group puts processes and tools in place which makes the team truly agile - and Telia more relevant for our customers. The team members tell me they love this new way of working.”
"Within our existing ecosystem of marketing partners, the team has been responsible for evaluating and improving our marketing processes. By delivering a clear roadmap for execution, Sony Mobile Communications has improved their marketing capabilities in the Nordic market by adopting a more efficient way of working. With a strategic mindset and a tactical approach, they has proven to be an agile, dedicated and trusted partner that delivers change at speed."
"The team was engaged to perform an analysis of our marketing processes, organisational setup and technology stack. This resulting in a roadmap that we now execute with their support. A very capable partner providing both a strategic and a hands-on perspective on how to run an effective marketing organisation in a digital context. I would not hesitate to recommend them as an insightful advisor."