Lumene Digital Growth & DTC Performance Strategy
- Case studies
Lumene is a beauty brand with a strong presence in the Nordics and international markets including China, Great Britain, and the United States. The brand focuses on Nordic natural ingredients and circular economy practices.
The assignment focused on strengthening Lumene’s direct-to-consumer (DTC) business and driving online sales growth across key markets.
The result
During the collaboration, Lumene achieved record-high online sales performance.
Key results include:
+27% average monthly DTC sales in Finland
+26% average monthly DTC sales in Sweden
+44.5% conversion rate in Finland
Lumene also achived:
All-time high monthly sales
Record one-day sales during Single’s Day
An overall increase in conversion rate was observed across multiple markets.