Yet, people expect the same from companies as they expect from technologies. This has created a gap in what people expect and how companies deliver. Some see this gap as a threat. But at NoA, we see this gap as a chance to Connect.
'How' Is the Key Word
To Connect, you have to change how you engage customers, and how you deliver to them. How is the key word here.
How Is about Marketing Operations
Marketing operations is about how you organise your people. How you personalise messaging. How you automate your activities. And how you keep up pace with the technologies and make your people more fluid. How is our field of expertise. And how you Connect. We call it Connect for a Change.
How is about connecting your people, process, and platforms.
How you automate your activities.
How you use data.
How you personalise messaging.
And how you keep up pace with the technologies and make your organisation fluid.
We slow things down, so you can move faster. And that's how you connect.
"Treat customers as human beings. Make your messages timely. Helpful. And personal. That’s how you connect. And that's how you adapt to the shift."